|
Casas Bahia (English: Bahia Houses) is a Brazilian retail chain which specializes in furniture and home appliances. It was founded in 1952 in São Caetano do Sul, São Paulo, by Polish immigrant Samuel Klein,〔International Directory of Company Histories, Volume 75 (2004) by Robert Halasz〕 who began his career as a peddler selling products to migrant workers from the Brazilian Northeast. The chain is currently owned by Grupo Pão de Açúcar, which has purchased it in December 2009.〔Marcelino, Francisco; Fontana, Camila. (2009-12-04). Pao De Acucar Agrees to Buy Casas Bahia; Shares Jump. http://www.bloomberg.com/apps/news?pid=20601086&sid=aRn2WP20kfow. Bloomberg. ''Retrieved in 01-21-2010''〕 Casas Bahia is a recipient of a number of awards in recognition of its retail excellence.〔("Awards and Recognition" ), ''Viavarejo'', 28 January 2013. Retrieved on 26 June 2013.〕 ==Operations== Casas Bahia, unlike many of its competitors, does not rely on an internet presence as a cornerstone of its strategy—only in February 2009 it launched its online store, pressed by an increasing number of online sales in Brazil. Rather, Casas Bahia makes the majority of its profit by charging interest on installment plan purchases, making it possible for low-income customers to purchase products which they would not be able to pay off in a single payment. Another sales technique of the store is to locate cashiers in the back of the store, which requires clients to pass by all the products on the floor each month in order to pay their next monthly payment. Salespeople also consider the lines at the cashiers appropriate potential sales targets (which they refer to as ''bocas de caixa'' "open cashiers"). As of 2004, the company employed 22,000 people and was generating $2 billion in profits.〔Allen L. Hammond, C.K. Prahalad, ''Selling to the Poor'', Foreign Policy, May/June 2004〕 By 2010, it had more than 500 stores in eleven states (São Paulo, Rio de Janeiro, Minas Gerais, Espírito Santo, Paraná, Santa Catarina, Goiás, Mato Grosso, Mato Grosso do Sul and even Bahia), besides the Federal District. As of September 2015, the company has 715 stores in Brazil. The state with the largest number of Casas Bahia stores is São Paulo, with 302 stores.〔("Our Stores" ), ''Viavarejo''. Retrieved 28 November 2015.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Casas Bahia」の詳細全文を読む スポンサード リンク
|